About us

Sarah Richards

Sarah Richards

Content Strategist

Sarah set and implemented the content strategy for www.gov.uk and introduced the standards and discipline of content design to the UK government. She now runs Content Design London, speaking, teaching and consulting with governments and organisations all over the world.

Ruth Gilbey

Ruth Gilbey

Social Media Manager

Ruth is a Content Design London veteran. The first member of staff with Sarah, Ruth is a brilliant mix of organised and creative. Her ruthless attention to detail keep us on track of our digital marketing campaigns but it’s her creativity in the first place that gives our ethos and style life.

Claire Gordon

Claire Gordon

Virtual Assistant

Claire is the keeper of the diary and chief administrational organiser for Content Design London. If something needs organising, booking or confirming, then Claire is the person to speak to.

She loves nothing more than dotting i’s and crossing t’s, which when combined with her super-efficiency, ensures that CDL runs smoothly.

Nigel Jones

Nigel Jones

Content Designer

Having trained as a journalist, Nigel’s first love was words. His work is now all about creating, or helping others create, user-centred digital content. He’s worked as a content designer in both the private and public sectors and is now a CDL trainer.

Hinrich Von Haaren

Hinrich Von Haaren

Content Strategist

Hinrich is one of our content strategists. He believes that all content should result in user action. Hinrich was part of the original GOV.UK team when people were sitting on the floor in an empty office, putting post-its on walls (of course!). He has since worked on a multitude of projects for private companies, government and charities, taking them from identifying user needs to finished content.

Lizzie Bruce

Lizzie Bruce

Consultant, content design and strategy

Lizzie is a content designer with over 15 years’ on high profile projects in the charity, public and private sector. She is highly focused on user-focused content design and is currently helping the University of Cambridge with their content design projects.