Posts by Sarah Richards

Content design in services – 5 reasons why it’s important

Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services...

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Copywriter to content designer

We spend a fair amount of time talking about the term ‘content design’. That’s ok. It was used in the...

Image of the top of a fictional content strategy

Example content strategy

Many people we train have never seen a content strategy. In our workshops we take organisations through a series of...

Picture of people talking on a content design course

Selling content design to management: Kat’s story, part 2.

This is the second blog post by Kat Rose from Microform Academic Publishers Ltd on how she is using her content design...

Picture of Kat Rose and Sarah on the content design centre worskshop.

Applying content design training

This is a guest post from Kat Rose from @microform_ltd. Kat is responsible for content on https://www.britishonlinearchives.co.uk and came to our last 2-day...

pic of current govuk homepage

GOV.UK: beta to live

By now, the departments understood we really were doing this. We were near publishing the beta to live and we...

original gov.uk homepage

GOV.UK beta: the middle and the end

We left the story where everyone was goggling at me because I had obviously done something horrific. Turns out it...

All the original user needs on cards stuck to a wall

GOV.UK beta

Last week, I left you at the end of convergence at Directgov. Next came the alpha of GOV.UK. As I wasn’t...

History of content design in the UK government

 The term ‘content design’ gets a lot of discussion. Mostly, is it an accurate term for what we, content people,...

Pic of a dog with glasses on

Specifying a reading age for web content

Many organisations have a reading age for their websites and publications. It’s for usability. GOV.UK had a reading age of...

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