Posts by Sarah Richards

Pic of Gerry McGovern

Gerry McGovern: Decline of trust, rise of anti-marketing

Last week, I attended the Content Marketing and Webredactie Congres in Amsterdam, produced by Entopic. I ran a 3-hour content...

Not more content, smarter content

Search Engine Optimisation (SEO) and content

(This is an articulate, concise version of my very first Facebook Live chat on SEO and content, which can be...

Picture of Hinrich Von Haaren looking gorgeous

Introducing Hinrich, one of our Content Design trainers

Hinrich von Haaren is one of our trainers. He has a wealth of experience that makes him the perfect content...

Pages of my book. Says: This book explains content design

Book is up early

Okay, so the cat is out of the bag. Or rather my book is actually available to buy. Working with...

Pic of content design books

Content design book update

We now have proof copies of the book. There’ll be some tinkering and then we’ll get ready to publish. Now,...

All the original user needs on cards stuck to a wall

User stories and job stories

User stories and job stories are ways of capturing what a user wants to do. They are often written on...

Content design in services – 5 reasons why it’s important

Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services...

Pic of two ladybugs

Copywriter to content designer

We spend a fair amount of time talking about the term ‘content design’. That’s ok. It was used in the...

Image of the top of a fictional content strategy

Example content strategy

Many people we train have never seen a content strategy. In our workshops we take organisations through a series of...

Picture of people talking on a content design course

Selling content design to management: Kat’s story, part 2.

This is the second blog post by Kat Rose from Microform Academic Publishers Ltd on how she is using her content design...

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