Copywriter to content designer

We spend a fair amount of time talking about the term ‘content design’. That’s ok. It was used in the beginning as a conversation starter. So it is doing it’s job. But there’s still some weirdness around the term and I have had a number of conversations recently where...

Example content strategy

Many people we train have never seen a content strategy. In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for...