Word count for web pages

 A lot of organisations specify a word count for web pages. This is supposed to help usability — we know people generally read less online than they do on paper. But word counts are often used as a tool to try to control bad writing, not to promote good content....

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Content role description

 I’ve had a number of conversations recently, with people from around the world, on what we, content people, call ourselves. There’s some irony right there. Do you call yourself a content editor, content writer, digital writer, content designer, copywriter...  any of...

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Content discovery

 Discovery is another term stolen from the agile way of working. It is a way of finding out more about your organisation and what your audience needs from you. Content discovery can tell you about: your audience what your organisation thinks it wants what your...

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Content crits

 A crit is a critique. I use them in content design to: help the team write and edit consistently create or iterate a style guide build a team improve the product I learned about crits at art school where I studied design. I had the half-shaved head and batik-printed...

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Lawyers who want plain English

This post isn’t like my usual ones. I was totally humbled and inspired last week and I wanted to share. Imagine this scenario: you have perfectly user-centred, researched page of gorgeous content and your publishing process means your next step is to get it ‘signed...

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When designing with data is dangerous

You know I am a big fan of designing with data. In fact, I practically come out in a rash without it. But recently I was reminded how dangerous it can be to design with only data in mind. There’s an absolute stack of metrics you can get from your content. How long...

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Upcoming courses

Glasgow – 21st and 22nd November 2018
2-day content design course

London – 15th and 16th January 2019
2-day content design course

Leeds – 26th and 27th February 2019
2-day content design course


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