Example content strategy

Many people we train have never seen a content strategy. In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy...

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Applying content design training

This is a guest post from Kat Rose from @microform_ltd. Kat is responsible for content on and came to our last 2-day content design course. Here's what she said about the course and how she is applying it to her work: Getting...

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GOV.UK: beta to live

By now, the departments understood we really were doing this. We were near publishing the beta to live and we said we would publish with or without departmental fact checking. We weren’t looking for approval. We just needed to know if it was wrong. We wanted to work...

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GOV.UK beta

Last week, I left you at the end of convergence at Directgov. Next came the alpha of GOV.UK. As I wasn’t on the alpha, I won’t comment on that. One of my team was, the truly brilliant @lisa_e_scott, but having lunch with her once a week was as close as I got. If you...

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Word count for web pages

 A lot of organisations specify a word count for web pages. This is supposed to help usability — we know people generally read less online than they do on paper. But word counts are often used as a tool to try to control bad writing, not to promote good content....

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Content role description

 I’ve had a number of conversations recently, with people from around the world, on what we, content people, call ourselves. There’s some irony right there. Do you call yourself a content editor, content writer, digital writer, content designer, copywriter...  any of...

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Upcoming courses

London – 15th and 16th January 2019
2-day content design course

Leeds – 26th and 27th February 2019
2-day content design course |

London – 19th and 20th March 2019
2-day content design course


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