Dumbing down

The Oxford English Dictionary says ‘dumbing down’ is: ‘simplified so as to be intellectually undemanding and accessible to a wide audience.’ The most important word in that definition is ‘accessible’. If you make your content easy to read, you aren’t ‘dumbing down’,...

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Structuring content

Ask a lot of content people how to structure content and they’ll they dive straight into things like information architecture rules, search results, page orientation, triage and order. Really, structuring content comes down to one thing: your user’s head. It doesn’t...

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Why editors need to design

 Designers do ‘look and feel’ and editors just write words, yes? Nope. While you may be constrained by the template you've been given, as content people you have a lot of control over the look and feel of the page that will actually help your audience consume your...

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D&AD Judging

Imagine it: a massive hall with some of the most creative work in the world, all spread out on tables and panels in the form of packaging, posters, books, video, websites etc. And a civil servant/first time D&AD judge who was completely naked. Well, not literally...

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Content audits should die

 Okay, so the title might be a bit dramatic, I’ll grant you. But ye olde content audits… you know the ones: massive spreadsheets with 5000 rows containing URL, title, content type, summary etc. The history of an organisation’s publishing whim, desire or need right...

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Upcoming courses

London – 20th and 21st June
2-day content design course

London – Sept 10th
Writing for the web

Glasgow – 21st and 22nd November
2-day content design course


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