Blog

Content discovery

 Discovery is another term stolen from the agile way of working. It is a way of finding out more about your organisation and what your audience needs from you. Content discovery can tell you about: your audience what your organisation thinks it wants what your...

read more

Content crits

 A crit is a critique. I use them in content design to: help the team write and edit consistently create or iterate a style guide build a team improve the product I learned about crits at art school where I studied design. I had the half-shaved head and batik-printed...

read more

Lawyers who want plain English

This post isn’t like my usual ones. I was totally humbled and inspired last week and I wanted to share. Imagine this scenario: you have perfectly user-centred, researched page of gorgeous content and your publishing process means your next step is to get it ‘signed...

read more

When designing with data is dangerous

You know I am a big fan of designing with data. In fact, I practically come out in a rash without it. But recently I was reminded how dangerous it can be to design with only data in mind. There’s an absolute stack of metrics you can get from your content. How long...

read more

Academic research as data

This is the 4th post of 5 about using data to improve your content. I'm going to make a sweeping generalisation here, but I'm guessing a lot of people in the web world first think of analytics and user testing when gathering 'data' to improve a website. That's totally...

read more

Search

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Upcoming courses

London – 15th and 16th January 2019
2-day content design course
(SOLD OUT)

Leeds – 26th and 27th February 2019
2-day content design course |
(SOLD OUT)

London – 19th and 20th March 2019
2-day content design course

 

Sign up to our newsletter