Content design

Picture of people talking on a content design course

Selling content design to management: Kat’s story, part 2.

This is the second blog post by Kat Rose from Microform Academic Publishers Ltd on how she is using her content design...

Content discovery

 Discovery is another term stolen from the agile way of working. It is a way of finding out more about...

Content crits

 A crit is a critique. I use them in content design to: help the team write and edit consistently create...

Content design vs editorial

Content design vs editorial

If you approach a new piece of web content with ‘how shall I write this?’, that’s writing or editorial. If...

Data and content design:the whole lot (well, a bit)

This last post on using data to improve your content pulls together all the previous information and gives you a...

Content audits and data: taking a snapshot or building a picture?

Content audits and data: taking a snapshot or building a picture?

I’ve posted previously about content audits dying but I’m going to expand that thinking into a series about using data to...

Writing for the user

In my post ‘Push vs pull content’, I talked about internet users ‘pulling’ information to them. Users have something they...

Finding your audience’s vocabulary

Finding your audience’s vocabulary

If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible,...

Structuring content

Ask a lot of content people how to structure content and they’ll they dive straight into things like information architecture...

Why editors need to design

Why editors need to design

 Designers do ‘look and feel’ and editors just write words, yes? Nope. While you may be constrained by the template...

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