Content design

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Content design book update

We now have proof copies of the book. There’ll be some tinkering and then we’ll get ready to publish. Now,...

All the original user needs on cards stuck to a wall

User stories and job stories

User stories and job stories are ways of capturing what a user wants to do. They are often written on...

Content design in services – 5 reasons why it’s important

Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services...

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Copywriter to content designer

We spend a fair amount of time talking about the term ‘content design’. That’s ok. It was used in the...

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Selling content design to management: Kat’s story, part 2.

This is the second blog post by Kat Rose from Microform Academic Publishers Ltd on how she is using her content design...

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Content discovery

 Discovery is another term stolen from the agile way of working. It is a way of finding out more about...

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Content crits

 A crit is a critique. I use them in content design to: help the team write and edit consistently create...

Content design vs editorial

If you approach a new piece of web content with ‘how shall I write this?’, that’s writing or editorial. If...

Data and content design:the whole lot (well, a bit)

This last post on using data to improve your content pulls together all the previous information and gives you a...

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Content audits and data: taking a snapshot or building a picture?

  I’ve posted previously about content audits dying but I’m going to expand that thinking into a series about using data...

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