Content design

Content design vs editorial

If you approach a new piece of web content with ‘how shall I write this?’, that’s writing or editorial. If...

Data and content design:the whole lot (well, a bit)

This last post on using data to improve your content pulls together all the previous information and gives you a...

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Content audits and data: taking a snapshot or building a picture?

  I’ve posted previously about content audits dying but I’m going to expand that thinking into a series about using data...

Writing for the user

In my post ‘Push vs pull content’, I talked about internet users ‘pulling’ information to them. Users have something they...

Finding your audience’s vocabulary

Finding your audience’s vocabulary

If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible,...

Structuring content

Ask a lot of content people how to structure content and they’ll they dive straight into things like information architecture...

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Why editors need to design

 Designers do ‘look and feel’ and editors just write words, yes? Nope. While you may be constrained by the template...

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Frequently asked questions (FAQs)

Recently, @neillyneil sent me a link to Susan Farrell’s post about the worth of FAQs. As expected, an interesting Twitter...

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