Content process

Picture of people talking on a content design course

Selling content design to management: Kat’s story, part 2.

This is the second blog post by Kat Rose from Microform Academic Publishers Ltd on how she is using her content design...

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Content crits

 A crit is a critique. I use them in content design to: help the team write and edit consistently create...

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Done is better than perfect

I speak to a lot of content people who are really struggling to get their organisation to accept good content...

Content design vs editorial

If you approach a new piece of web content with ‘how shall I write this?’, that’s writing or editorial. If...

Lawyers who want plain English

Lawyers who want plain English

This post isn’t like my usual ones. I was totally humbled and inspired last week and I wanted to share....

The importance of end-to-end strategy

Last week, the UK government [finally] allowed publication of an independent report that said the language it used in government letters...

Convincing your organisation about usability

Convincing your organisation about usability

Warning: this is not a complete solution to turn your organisation from being a navel-gazing, vanity-publishing behemoth to a user-centred...

Data and content design:the whole lot (well, a bit)

This last post on using data to improve your content pulls together all the previous information and gives you a...

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Content audits and data: taking a snapshot or building a picture?

  I’ve posted previously about content audits dying but I’m going to expand that thinking into a series about using data...

Finding your audience’s vocabulary

Finding your audience’s vocabulary

If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible,...

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