Content design vs editorial

If you approach a new piece of web content with ‘how shall I write this?’, that’s writing or editorial. If you approach it from ‘how am I going to get this across to the audience in the best way possible?’, that’s content design. Content design isn’t limited to words,...

Lawyers who want plain English

This post isn’t like my usual ones. I was totally humbled and inspired last week and I wanted to share. Imagine this scenario: you have perfectly user-centred, researched page of gorgeous content and your publishing process means your next step is to get it ‘signed...