Content process

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Content audits and data: taking a snapshot or building a picture?

  I’ve posted previously about content audits dying but I’m going to expand that thinking into a series about using data...

Finding your audience’s vocabulary

Finding your audience’s vocabulary

If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible,...

Structuring content

Ask a lot of content people how to structure content and they’ll they dive straight into things like information architecture...

D&AD Judging

D&AD Judging

Imagine it: a massive hall with some of the most creative work in the world, all spread out on tables...

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