Digital transformation

picture of person speaking

Language in web teams

As the content industry, many of us have strong opinions about using jargon and technical language when we create content...

Pic of Gerry McGovern

Gerry McGovern: Decline of trust, rise of anti-marketing

Last week, I attended the Content Marketing and Webredactie Congres in Amsterdam, produced by Entopic. I ran a 3-hour content...

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GOV.UK: beta to live

By now, the departments understood we really were doing this. We were near publishing the beta to live and we...

original gov.uk homepage

GOV.UK beta: the middle and the end

We left the story where everyone was goggling at me because I had obviously done something horrific. Turns out it...

All the original user needs on cards stuck to a wall

GOV.UK beta

Last week, I left you at the end of convergence at Directgov. Next came the alpha of GOV.UK. As I wasn’t...

History of content design in the UK government

 The term ‘content design’ gets a lot of discussion. Mostly, is it an accurate term for what we, content people,...

Content role description

 I’ve had a number of conversations recently, with people from around the world, on what we, content people, call ourselves....

Someone laying in a road

Done is better than perfect

I speak to a lot of content people who are really struggling to get their organisation to accept good content...