When designing with data is dangerous

You know I am a big fan of designing with data. In fact, I practically come out in a rash without it. But recently I was reminded how dangerous it can be to design with only data in mind. There’s an absolute stack of metrics you can get from your content. How long...

Academic research as data

This is the 4th post of 5 about using data to improve your content. I’m going to make a sweeping generalisation here, but I’m guessing a lot of people in the web world first think of analytics and user testing when gathering ‘data’ to improve a...