Readability guidelines

A couple of conversations on Twitter and LinkedIn led me to wonder if a universal style guide would be a good idea. Not brand or tone of voice just the mechanics of the language that are usually in style guides. So how to write a date or numerals vs numbers.  But the...

Specifying a reading age for web content

Many organisations have a reading age for their websites and publications. It’s for usability. GOV.UK had a reading age of 9 years old for citizen- and business-facing text and 14 years old for the corporate content (when I was there, they may have changed it now). In...