Usability

Specifying a reading age for web content

Many organisations have a reading age for their websites and publications. It’s for usability. GOV.UK had a reading age of...

Word count for web pages

 A lot of organisations specify a word count for web pages. This is supposed to help usability — we know people generally...

Dumbing down

Dumbing down

The Oxford English Dictionary says ‘dumbing down’ is: ‘simplified so as to be intellectually undemanding and accessible to a wide...

Why editors need to design

Why editors need to design

 Designers do ‘look and feel’ and editors just write words, yes? Nope. While you may be constrained by the template...

Frequently asked questions (FAQs)

Frequently asked questions (FAQs)

Recently, @neillyneil sent me a link to Susan Farrell’s post about the worth of FAQs. As expected, an interesting Twitter...