Usability

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Specifying a reading age for web content

Many organisations have a reading age for their websites and publications. It’s for usability. GOV.UK had a reading age of...

Word count for web pages

 A lot of organisations specify a word count for web pages. This is supposed to help usability — we know people generally...

Dumbing down

Dumbing down

The Oxford English Dictionary says ‘dumbing down’ is: ‘simplified so as to be intellectually undemanding and accessible to a wide...

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Why editors need to design

 Designers do ‘look and feel’ and editors just write words, yes? Nope. While you may be constrained by the template...

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Frequently asked questions (FAQs)

Recently, @neillyneil sent me a link to Susan Farrell’s post about the worth of FAQs. As expected, an interesting Twitter...