Users

Not more content, smarter content

Search Engine Optimisation (SEO) and content

(This is an articulate, concise version of my very first Facebook Live chat on SEO and content, which can be...

All the original user needs on cards stuck to a wall

User stories and job stories

User stories and job stories are ways of capturing what a user wants to do. They are often written on...

Writing for the user

In my post ‘Push vs pull content’, I talked about internet users ‘pulling’ information to them. Users have something they...

Finding your audience’s vocabulary

Finding your audience’s vocabulary

If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible,...