an understanding of how to produce user-centred content
a strategy to help the whole organisation understand publishing decisions
A content strategy is the foundation of everything that you publish digitally and offline. Having a strong foundation that is based in evidence, written down and available to your organisation (and partners etc) can:
save your organisation a lot of time
keep you publishing good quality content that your audience wants
There’s more information on the content strategy workshop page. Then you need to decide the depth of content design skills you already have in, or want in, your team.
The foundation of writing user-centred content
If you’d like your team to be able to:
use data and evidence to help them find ways to connect with your audience
“Content design isn’t just about writing and editing: it’s about understanding why a user comes to a page and what they’re looking for, when to remove or display complexity and how you work with designers, developers and user researchers.
“If you want to produce content that is so good your users seamlessly absorb what’s on the page then go to one of Sarah’s courses.
“Sarah is one of the people who defined and developed content design as a discipline. She’ll explain, mentor and train – with boundless energy and enthusiasm giving you the theory and practical skills you need to become a great content designer. “