Content Design London

Content Design Academy course outline

The course will be a mix of the trainers working with you and you working independently in groups.

At each stage of the course you will share your work with others.

We will encourage you to come up with new ideas and work collaboratively with others in the group to find the best content solutions for the project.

Module 1: Content discovery

This module will give you a grounding in all the elements we need to understand who our audience is and what they need from us.

You will learn to:

  • carry out focused desk research for language discovery,
  • identify user needs from research and data,
  • map user journeys,
  • identify where current content isn’t meeting user needs and why,
  • sketch content solutions,
  • identify content formats that meet user needs.

You will work on:

  • user research and data analysis,
  • creating a virtual ‘discover wall’ ,
  • sketching sessions for content solutions,
  • creating content patterns to log content formats and approaches,
  • presenting ideas to the group.

Module 2: Writing and reviewing

During this module we will use the insights and prep work from the discovery to produce user-focused content.

You will learn to:

  • write content from user needs,
  • structure a page by prioritised needs,
  • play with tone of voice,
  • review content in pairs and as a team,
  • pick the right format for your content,
  • organise content into a taxonomy.

You will work on:

  • writing content for the project,
  • reviewing content produced in the group,
  • reviewing content,
  • deciding on content formats,
  • creating a taxonomy for the content produced – how will it all hang together,
  • expanding the content patterns.

Module 3: Measuring success and SEO

This module will give you an understanding of what data is useful to measure success and how to make sure your content adds value.

You will learn to:

  • choose the data that’s useful for different types of content,
  • differentiate between success and value,
  • understand how user intent is part of successful content,
  • look at the relationship between user intent and relevance in SEO.

You will work on:

  • analysing data provided by client,
  • practising conversations using data,
  • developing a plan how to measure success for the content produced.

Module 4: content taxonomy

During this module you will look at how the content you’ve produced hangs together.

You will learn:

  • the basics of developing a content taxonomy,
  • how to get from a taxonomy to an information architecture (IA),
  • the basics of a content hierarchy and how it will help you organise your content.

You will work on:

  • developing and refining a content taxonomy,
  • developing an IA for the prototype.

Module 5: Working as a content designer

During this module we will look back at the ways of working we applied during the course and what they mean for content designers as part of a bigger team.

You will learn to:

  • thinking about content as part of the overall user experience,
  • making yourself heard in a bigger team,
  • selling content into the organisation,
  • applying for content design jobs.

You will work on:

  • practising to explain ways of working,
  • having difficult conversations about the value of content,
  • thinking about career opportunities.

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Discount: if you have been on our previous 2-day content design courses, you can claim a 10% discount. Please get in touch with us for the code.

Apply now

New course starting September 2021