The Content Design London Academy: Sept 2019.

We are giving 18 students the chance to run a complete content design project for a client, learning from some of the team who created the discipline.


By the time you leave us you will be able to:

  • analyse a variety of data
  • create and validate user needs
  • create accessible, user-focused content
  • set success and value metrics for content
  • talk about all the elements of an agile content design project
  • show a real-world content design example you have worked on
  • understand how to talk about content design from project level to board level

You will practice all of the elements you need. This is not a theoretical project. It’s a hands-on, producing-work project. You will be creating digital content for a charity that will be published and you will have to convince them of your decisions.

Cost £1500+VAT (if you have been on our previous 2-day content design courses, you can claim a 10% discount)


To apply, you will:

  • have some experience in content – journalism, tech author, copywriter etc all fine. You do not need to be a content designer
  • be available to commit to 4.5 hours a week (2.5 hours in class, 2 hours self-study)
  • own a reliable, wifi-enabled laptop you can use for the duration of the course
  • have access to Google docs

At the moment, we are only asking you to register your interest. If you’d like to be kept informed, please add your name to our list. We will only contact you about the academy.

Charity to work with: we need to find one

We will be inviting a small charity to work with us. We want our participants to work on a real-world example with stakeholders to please, legal/marketing people to get through, technical constraints… whatever we would normally find in a normal project.

We do have some considerations.

The chosen charity will need to agree to:

  • be small (turnover less than £1m a year)
  • have some user research (or be able to get it before August)
  • be available for 6 of the 12 sessions, including the first and last session
  • let us talk/blog/communicate about the process (forever)
  • give an interview for our marketing purposes
  • publish the provided content

In return, you will get evidenced, accessible, user-centred content to publish. You will have seen the process and understand the decisions and why they were made (our content designers will have to explain it to you in a persuasive manner!). We’ll be inviting you to crits and to be with us throughout the process.

If you’d like to apply to be our charity, please fill in this Google form and we will get back to you: Apply to be the academy charity

Next steps

We will choose a charity to work with and announce it here on the site and in our newsletter. We will then get back all students who registered an interest and ask them if that’s a subject they would like to work on and apply. It will be on a first come, first served basis.

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