Neil Fazakerley

Great British Cake Sort

What can cake teach us about card sorting and taxonomy?

Recently the CDL team got to talking about cake. Us being us, the conversation quickly turned technical. What are the categories of cakes, desserts and other sweet treats? So we decided to find out the best way we know how – user research.

Yet another blog post about ChatGPT

Artificial intelligence (AI) chatbot ChatGPT became an overnight superstar when it launched in November 2022. Does the world need another ChatGPT blog post? Maybe not. But we reckon Content Design London (CDL) ought to have something to say about a technology that really could turn the content world upside down.

Introducing Neil

1 December 2022. It’s beginning to look a lot like Christmas. But for me, it’s a different kind of beginning — my first day in a rather exciting new job.