Read blog posts by our director of design, Rich Prowse.
What content designers need to know about how people read on screen. Working memory, cognitive load, scanning patterns and familiar words, and what each one means for the content you design.
Google has published new guidance on optimising websites for generative AI features in search.
The fundamentals of content design still apply. Write clearly, structure content well, and keep the technical foundations solid. Most of the AI-specific 'hacks' circulating online don't work.
Content used to be something you read. Now it's something you use. When you apply for a passport, book a flight, or compare hotels, the content isn't describing a service. It is the service. This post explains how 3 shifts in how people find and use information created the need for content design.
For years, content professionals have asked us: what comes after learning the fundamentals? How do I move into strategy or leadership? The Content Design Academy is our answer. It’s a flexible programme designed to help you build the skills you need at every stage, from getting started to leading change. You can take just one or follow the full pathway.
Find out how changing the process can change the outcome of content conversations using the The LEGO® Serious Play® method (LSP).