When you design for everyone, you design for no one
Sarah Winters and the team look at why a digital campaign aimed at the entire nation cannot make a bad situation better.
Sarah Winters
Read blog posts by our CEO and founder, Sarah Winters.
Every voice in content design matters
Write that book and do that content podcast, we need your voice to move content design forward.
COVID-19 user needs: an open resource for content teams
In April, we talked about building a bank of user needs for COVID-19. And we've done just that.
How to communicate through crisis events
This blog post is about communicating at a difficult time. Right now, there seems to be some frustration bubbling up with the way content is being presented while everyone is scrambling to do the best job possible. Here are a few things to think about.
What is content design?
Content design is answering a user need in the best way for the user to consume it. But let me expand on that a bit more.