Find out what vocabulary your audience uses
If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible, for them to find your information.
How to communicate through crisis events
This blog post is about communicating at a difficult time. Right now, there seems to be some frustration bubbling up with the way content is being presented while everyone is scrambling to do the best job possible. Here are a few things to think about.
5 reasons for content design in services
Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services we work on. Whatever you call it, here’s 5 reasons why it’s important for service design.
A few thoughts on frequently asked questions (FAQs)
FAQs are at best pointless and redundant. At worst, they are confusing… and still pointless.
Search Engine Optimisation (SEO) and content
Controversial opinion: Search Engine Optimisation is no longer A Thing. Let me explain why.