This blog post is 1189 words long. If that’s too much for you, the summary is: Search Engine Optimisation (SEO) to get traffic alone can cause pain. Be useful or get off the internet.
I am not an accessibility expert and I’ll provide you with a bunch of links at the bottom of this post for information from people who are. But I do have strong opinions on content accessibility.
Content design principles and using clear language applies just as much to your teammates as it does to your audience.
I have heard Gerry speak a few times and every time I’ve walked away feeling inspired and with information I can use with clients. I thought I would share 3 of his points here.
Controversial opinion: Search Engine Optimisation is no longer A Thing. Let me explain why.