If you don’t use the vocabulary your audience is using, it’s going to be a lot harder, or even impossible, for them to find your information.
This blog post is about communicating at a difficult time. Right now, there seems to be some frustration bubbling up with the way content is being presented while everyone is scrambling to do the best job possible. Here are a few things to think about.
Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services we work on. Whatever you call it, here’s 5 reasons why it’s important for service design.
FAQs are at best pointless and redundant. At worst, they are confusing… and still pointless.
Controversial opinion: Search Engine Optimisation is no longer A Thing. Let me explain why.