Language in web teams
Content design principles and using clear language applies just as much to your teammates as it does to your audience.
Gerry McGovern on trust and anti-marketing
I have heard Gerry speak a few times and every time I’ve walked away feeling inspired and with information I can use with clients. I thought I would share 3 of his points here.
Search Engine Optimisation (SEO) and content
Controversial opinion: Search Engine Optimisation is no longer A Thing. Let me explain why.
The difference between job stories and user stories
User stories and job stories are ways of capturing what a user wants to do. But, when to use which type of story? That's the question.
5 reasons for content design in services
Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services we work on. Whatever you call it, here’s 5 reasons why it’s important for service design.