Read our blog posts on content design. You'll learn what content design is, why you need it and how to apply it to your work.
Google has published new guidance on optimising websites for generative AI features in search.
The fundamentals of content design still apply. Write clearly, structure content well, and keep the technical foundations solid. Most of the AI-specific 'hacks' circulating online don't work.
Content used to be something you read. Now it's something you use. When you apply for a passport, book a flight, or compare hotels, the content isn't describing a service. It is the service. This post explains how 3 shifts in how people find and use information created the need for content design.
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.