Read our blog posts on content strategy. You'll learn what content strategy is, why you need it and how to apply it to your work.
Recently, I’ve seen organisations using chatbots to “help” their audience find information. In fact, some go out of their way to tell people the chatbot is the fastest way to the relevant content.
I have to wonder - why would you advertise that the content isn’t working rather than fix the actual problem?
Clare Elliott is a content designer. She worked at Deloitte Digital for nearly 10 years, specialising in designing content for financial services. In this post she talks about how to manage specialist language using a style guide – what goes in, what stays out and how to bring the organisation with you.
Find out how changing the process can change the outcome of content conversations using the The LEGO® Serious Play® method (LSP).
In a recent content alpha and beta with the Law Society, we discovered how you can change your processes and content formats while producing a block of new content. This guest blog post is written by Hinrich Von Haaren.
This is a guest blog post written by Georgina Brooke. She has spent the best part of her career working for and with museums across the UK. Here she shares her tips for working with academics.