Content strategy

Read our blog posts on content strategy. You'll learn what content strategy is, why you need it and how to apply it to your work.

What 6 FOI requests reveal about government campaign websites

Our investigation found inconsistent evidence about who government websites are for, whether they work for disabled people, and how departments measure success.

Sign our petition for annual reports on government digital spending

The public deserves services that are useful, usable and safe

AI Skills Hub: a content critique

Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.

That content you've ignored for years? AI is training on it right now

Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.