This blog post is about communicating at a difficult time. Right now, there seems to be some frustration bubbling up with the way content is being presented while everyone is scrambling to do the best job possible. Here are a few things to think about.
Microcopy, UX copy, content, words… we have lots of ways of describing the content we put into the interactive services we work on. Whatever you call it, here’s 5 reasons why it’s important for service design.
Warning: this is not a complete solution to turn your organisation from being a navel-gazing, vanity-publishing behemoth to a user-centred haven of creativity. It’s just a collection of things I have found useful over the years.
This blog post is 1189 words long. If that’s too much for you, the summary is: Search Engine Optimisation (SEO) to get traffic alone can cause pain. Be useful or get off the internet.