This guest blog post is written by Ian Ansell. Here he talks about how cluster coding is a really great way of grouping large datasets and visualising data, and you can use this approach to guide your content decisions.
This guest blog post is written by students of the Content Design Academy. Here, the academy students share their learnings and experiences on working with stakeholders and mapping a user journey.
This guest blog post is written by Peter van Grieken, a freelance interaction designer with a passion for accessibility. Here he describes a prototyping technique that every content designer can use to do discovery themselves.
I’m not saying abandon data – far from it. I love it and won’t do content design without it. I was just reminded of the perils of looking at data in isolation, not testing assumptions, and most importantly – forgetting we are writing for humans.
Academic research is an invaluable source of data when it comes to designing content. Here's why.