Introducing the Content Design Academy
For years, content professionals have asked us: what comes after learning the fundamentals? How do I move into strategy or leadership?
A new pathway for your content career
What’s been missing is a clear, practical way to grow. A learning pathway that supports content professionals as their careers progress, whether they’re in government, business or the non-profit sector.
The Content Design Academy is our answer. It’s a flexible programme designed to help you build the skills you need at every stage, from getting started to leading change.
Each course is standalone and stackable, so you can take just 1 or follow the full pathway. And it’s all grounded in what we’ve learned from training thousands of people and working with teams across sectors and around the world.
GenAI and skills for the future
If you read our last post, you won’t be surprised that we’ve now integrated GenAI across our curriculum. This is not as an optional lesson, but as a core skill for today’s content designers.
We’ve also launched a brand new course: Working with GenAI. It gives you a safe, practical space to experiment, ask questions and get hands-on. You’ll leave with real skills and the confidence to use GenAI responsibly in your day-to-day work.
Some things will never change
We know the pace of change in our discipline can feel overwhelming, and that GenAI raises questions for many in the community.
But some things won’t change. We’ll still offer the same high-quality learning experience: small groups, live sessions, hands-on practice and feedback from people who do the job. No videos to watch alone. No passive learning. Just practical support, delivered by experienced content practitioners who care.
We see the Academy as a step forward - not just for us, but for the whole discipline. It’s a way to make content design feel like a career with structure, momentum and room to grow.
We hope you’ll join us.