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Clare Elliott is a content designer. She worked at Deloitte Digital for nearly 10 years, specialising in designing content for financial services. In this post she talks about how to manage specialist language using a style guide – what goes in, what stays out and how to bring the organisation with you.
It’s easy enough to tell content people to do user research. We understand its role and importance in helping create better content. But one challenge content people might face is how to do valuable research when they don’t have access to many resources.
Good advice content helps people to do, get or know something. But how can we show our advice content has actually done that? Using metrics and analytics can show when advice content is working and when it might need some help.
We have some exciting news. We’re releasing an updated, revised version of ‘Content Design’. It will be available soon.
Guest author and content designer, Rob Mills shows why focusing on reducing word count alone doesn't guarantee that the message is clear.