AI Skills Hub: a content critique
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.
Reset after a restructure: how to rebuild and stay true to your practice
That content you've ignored for years? AI is training on it right now
Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.
AI isn't a writing problem, it's a governance problem
Without content strategy and governance, AI amplifies existing gaps in how people, processes and technology work together.
Make your reports readable: a content design approach
An unread report costs time and money to write. It uses even more resources while it lives on a website. An influential report affects the world around it. It might influence law, policy, communities, or the environment.