Specifying a reading age for web content

Many organisations have a reading age for their websites and publications. It’s for usability. GOV.UK had a reading age of 9 years old for citizen- and business-facing text and 14 years old for the corporate content (when I was there, they may have changed it now). In...

Dumbing down

The Oxford English Dictionary says ‘dumbing down’ is: ‘simplified so as to be intellectually undemanding and accessible to a wide audience.’ The most important word in that definition is ‘accessible’. If you make your content easy to read, you aren’t ‘dumbing down’,...