On 19th June, we ran a competition to define Content Design in 13 words or fewer. These are just some of the entries. We had so many that we liked so thanks very much for everyone who responded. We’ll have more competitions in the coming months so look out for other opportunities.

Shaun Kelley @kelleyshaunm
Content Design is saying what your stakeholder wants to say divided by 1000.

Mark Avery @CrispyContentUK
To paraphrase @gerrymcgovern #ContentDesign is ‘getting to the essence of what people need and stripping everything else away’.

Rachel Murray @Rachel_BMurray
#ContentDesign is sharing hobnobs – giving people what they need, not necessarily what you want.

Sheila Ryan @SheilaRyan41
#Contentdesign gives people what they need, nothing more.

Jack Garfinkel @CuriousScutter
#ContentDesign – using data to make content so that people can solve problems

Alan Dalton  @RealAlanDalton
#ContentDesign: understanding customers’ problems, and solving with tools and knowledge, without wasting their time.

Hon Lee @mashupweb
#contentdesign is about the design of presentation conveying content for the audience.

Lizzie Bruce
#ContentDesign is presenting information users need in the clearest way.

Purple Star Media @PurplStarMedia
#ContentDesign is wording & layout presentation combined with user research, behaviour and experience

Leigh Cook (via LinkedIn)
Doing the thinking so your users don’t have to.

Claire Silcock (via LinkedIn)
Identifying the user’s true problem then designing effective content to meet their need.

Richard Steele @penofsteele
Content design is… giving people what they need to do what they want quickly and easily.

Felicity Alma (via LinkedIn)
Putting people and their needs at the heart of the information design process.

Matt Clear (via LinkedIn)
Helping users do what they need to do – usually with words, but not always.

Winner

Jonny Williams @JonnyFWilliams

Creating for the user not for you. #ContentDesign

Well done Jonny. Please send your mail address to info@contentdesign.london and we’ll send you a book.