On 19th June, we ran a competition to define Content Design in 13 words or fewer. These are just some of the entries. We had so many that we liked so thanks very much for everyone who responded. We’ll have more competitions in the coming months so look out for other opportunities.
Shaun Kelley @kelleyshaunm
Content Design is saying what your stakeholder wants to say divided by 1000.
Leigh Cook (via LinkedIn)
Doing the thinking so your users don’t have to.
Claire Silcock (via LinkedIn)
Identifying the user’s true problem then designing effective content to meet their need.
Richard Steele @penofsteele
Content design is… giving people what they need to do what they want quickly and easily.
Felicity Alma (via LinkedIn)
Putting people and their needs at the heart of the information design process.
Matt Clear (via LinkedIn)
Helping users do what they need to do – usually with words, but not always.
Creating for the user not for you. #ContentDesign
Well done Jonny. Please send your mail address to firstname.lastname@example.org and we’ll send you a book.