Content Design in Action
In this 2-day advanced course, you’ll learn about running a content design project from start to finish as a team. The course takes you through a scenario based on a fictional brief.
You’ll learn from experienced practising content designers and earn a CPD-accredited certificate. The course is taught online and streamed live from the UK.
This course was previously named Advanced Content Design.
Why teamwork matters
Content design is built around the principles of teamwork. It’s critical to the success of any project, including communicating with your stakeholders and helping them understand your work.
Who the course is for
You should have some experience with user needs and journeys and be familiar with user research. The course will support your project management skills in a role, such as:
- content designer,
- UX writer,
- content manager,
- communications manager,
- content strategist.
What you’ll learn
Building on the Content Design Fundamentals course, you’ll gain experience working as part of a project team. You’ll develop the skills needed to successfully deliver a project.
At the end of the 2 days, you’ll be able to:
- plan a content project from scoping to testing,
- map a user journey from research data,
- understand how to get from a bank of user needs to pieces of content,
- use empathy mapping to inform your content and its tone,
- get to a content taxonomy and content types from research,
- match up business needs and user needs,
- consider UX design and rework a set of content pages,
- have an understanding of how to involve stakeholders and other teams in your work.
Who teaches the course
The course trainers are practising content designers who work across a range of projects and sectors. From pharmaceuticals to local councils, our trainers bring a wealth of knowledge and expertise into leading the course.
How you’ll learn
Our courses are taught in small groups of no more than 16 people. You’ll complete individual exercises, do group work and take part in discussions with people from different industries.
You’ll also get feedback and support from our experienced trainers.
What you’ll get
You’ll earn a CPD-accredited certificate. The CPD standard of training quality is recognised by globally reputed organisations and brands.
You’ll also get your choice of one of these books for continued learning:
- Content Design, second edition by Sarah Winters and Rachel Edwards,
- Content Transformation by Hinrich von Haaren.
What our students say
The insights and skills I’ve gained are truly game-changing, and I can’t wait to start putting them into action.
It’s been a fantastic experience - we covered so much in such a short time and it has been wonderful to be surrounded by other content folk, all learning together.
Amazing to pick up new skills. Look forward to applying what I've learned to the benefit of users.
Where and when the course happens
The course is taught online using Zoom. It starts each day at 10 am and finishes at 4 pm (UK time). On both days, we have a morning break and an afternoon break, and 1 hour for lunch.
What you’ll need for the course
You’ll need:
- access to Zoom,
- a good internet connection,
- an up-to-date web browser,
- a webcam,
- access to Mural for the course exercises.
Look at our course dates
Train your team
We can also bring this course to your organisation. If you are interested in learning more, please contact learning@contentdesign.london.