Content design: fundamentals (Weave)

Learn the skills you need to start a career in content design and UX writing. Get intensive, hands-on practice that makes you job-ready, fast.

This course is delivered by Weave, our official training partner in Australia since 2019. It's taught online and streamed live from Australia.

The 2-day course has been updated based on over a decade's work with global brands and government agencies, and feedback from thousands of students who've completed our training.

You'll learn to design content for digital products and services, including websites and apps. You'll also learn how to use GenAI tools across the content design process, from research to testing.

You'll learn from experienced practitioners and earn a professional certificate.

Who should take this course

This course is for professionals who are new to content design or want to build a solid foundation. You might be a:

New content designer seeking formal training
Writer or content professional moving into digital products and services
Marketer or communicator transitioning to product roles
UX or UI designer wanting to collaborate better
Career changer with a writing or design background

You don't need content design experience to take this course.

What makes this course different

Learn from experienced content designers

Your trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster, with no months of video lessons to work through alone.

Create a portfolio piece

Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.

Apply everything you learn

You'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.

Include GenAI in your toolkit

Learn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.

What you'll learn and build

Day 1: Learn content design foundations

Understand content design: Learn how content design and UX writing differ from copywriting.
Work like a product team: Discover how content designers collaborate with designers, developers and researchers.
Decode user behaviour: Learn how people process information online, including cognitive load and scanning patterns.
Research user language: Analyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models.
Identify real user problems: Review user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities.
Create user requirements: Transform user problems into actionable content needs.

Day 2: Create and test content

Explore image, video and audio tools: Understand how image generation differs from text. Learn to prompt for visuals and design more inclusive outputs.
Check for bias and exclusion: Identify exclusionary patterns in content. Learn to use GenAI to support your review and design content that works for all your users.
Work responsibly with GenAI: Protect data, verify accuracy and maintain quality. Understand broader concerns including environmental impact, trust and copyright.
Develop guardrails and governance: See real-world guidelines from government and large organisations. Develop your own team-level policies for responsible GenAI use.
Understand changing user behaviour: Learn how GenAI is reshaping how people find and use content, and what this means for your work.

Feedback from past courses

If you need to make your website more effective, and who doesn't, go through these amazing 2 days. A combination of expert knowledge and peer collaboration can change how you think.

It's very hands-on and the trainers are supportive and excellent at explaining the content.

All killer, no filler.

About the course

Dates: 23 to 24 July (2 days)
Time: 9:30 am to 4:00 pm (Melbourne time)
Format: Live online through Zoom
Group size: Maximum 16 participants
Certificate: Professional certificate upon completion

What you'll need

Reliable internet and webcam
Access to Google Docs or Microsoft Office
Access to Zoom
Optional: access to a text-based GenAI tool