Content design: in-action (Weave)
Develop advanced teamwork skills for designing content across complex digital products and services. Get intensive, hands-on practice that prepares you for senior roles.
This course is delivered by Weave, our official training partner in Australia since 2019. It's taught online and streamed live from Australia.
The 2-day course has been updated based on over a decade's work with global brands and government agencies, and feedback from thousands of students who've completed our training.
You'll learn to design content for multi-step user journeys across different touchpoints. You'll also learn how to use GenAI tools for research analysis, journey mapping and testing.
You'll learn from experienced practitioners and earn a professional certificate.
Who should take this course
This course is for professionals with 12 to 18 months of content design experience. You might be a:
- Graduate of our Content design: fundamentals course
- Content designer ready for more complex projects
- UX writer moving into content design
- Content manager needing design techniques
- Communication manager working on products
- Content strategist wanting hands-on practice
What makes this course different
Learn from experienced content designers
Your trainers are experienced content designers working on live projects. They bring advanced insights and current industry experience directly into the classroom.
Intensive format that gets results
Our 2-day focused approach uses live instruction and immediate feedback. You'll be promotion-ready faster, with no months of video lessons to work through alone.
Create a portfolio piece
Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.
Learn to work with complexity
You'll put concepts into practice by working on realistic multi-step user journeys. The exercises throughout the course reflect real content design tasks and challenges.
Include GenAI in your toolkit
Learn to use GenAI tools for advanced content design workflows. It's a skill that's increasingly valuable in today's competitive job market.
What you'll learn and build
Day 1: Advanced research and strategy
- Work in agile environments
- Understand how to work in product teams using agile methods.
- Analyse complex research
- Identify language patterns and user needs from detailed interview transcripts.
- Synthesise strategic insights
- Turn research findings into clear recommendations for content decisions.
- Identify needs and map user journeys
- Create detailed journey maps showing opportunities and pain points across touchpoints.
- Design for complexity
- Develop content that works for multiple user needs.
- Present to stakeholders
- Share your ideas and rationale with others for feedback.
Day 2: Systematic content creation and optimisation
- Build scalable systems
- Create reusable content patterns and components.
- Carry out testing
- Run content tests with realistic scenarios and interpret results.
- Iterate on the design
- Improve content based on feedback using structured methods.
- Measure performance
- Identify metrics for ongoing content measurement.
- Lead stakeholder presentations
- Present content solutions with business rationale.
Feedback from past courses
A fantastic course run by real experts in content design.
It has given me a great many takeaways that I want to put into practice at work.
The right balance of practical and theoretical.
About the course
- Dates
- 10 to 11 September 2026 (2 days)
- Time
- 9:30 am to 4:00 pm (Melbourne time)
- Format
- Live online through Zoom
- Group size
- Maximum 16 participants
- Certificate
- Professional certificate upon completion
What you'll need
- Reliable internet and webcam
- Access to Google Docs or Microsoft Office
- Access to Zoom
- Optional: access to a text-based GenAI tool