Writing for the web course


“For me, the best part of the course was that I came away with something I could implement right away that was relevant to my work, rather than something theoretical”

Emily, Youth Justice Legal Centre

“Sarah’s training was really positive and practical. The intensive one-day course blew away any mental cobwebs we had as a content team.”

Simon Hogg, Managing Editor, Shelter

Two day content course


“Sarah’s course is a must for people new to content design. I learned so many techniques and skills that I now use daily”

Greg Knight

“Brilliant, very thorough and interesting”

Chris Butterworth, Saga


“It was a useful way to look at out products from an outside point of view and provided some good ideas to go back to the office with.”

John, Saga

“Very insightful, highly recommend!”

Gordon McKie, Hilton

“The course really met my needs. I found it motivating; I learnt from and enjoyed the practical exercises; I felt reassured that my team are approaching content in the right way, and I questioned some of the things we do. Sarah’s style of delivery was accessible and approachable and made the course very enjoyable”

Ali Straker, Red Cross

“Sarah is one of the best in the business. She truly believes we can improve lives with good web services, and her passion is infections. You can’t leave her sessions and not feel like you can and must change the way things work. She’s certainly inspired me!”

Persis Howe, Content Community Manager, Government Digital Service


“Great course pitched at right level from beginner to folks with some experience in writing and UX” 

Harry Dozier, Scottish Government

The Book

“I’ve worked at the intersection of content and design for most of my career, and what I’ve found is that the content filling the websites and apps we build often comes as an afterthought. We have elaborate design processes for designing how things should look and behave, but when it comes to the substance of what they communicate, we often fail to apply user-centered design thinking in the same way. Sarah’s book is so important, because it does just that. Content Design demonstrates how to create content people will find useful, how to discover your audience’s vocabulary, how to test your content with your audience, and how to do that work effectively. Yes, you can design good content. Let’s get to work.”

Michael J. Metts

“A fine tour through the fundamentals of content design and why it’s important. I think in the UX world we treat words as a container someone else pours value into, and we shouldn’t be doing that. Well designed content is as key to user experience as a well designed interaction. Richards’ book is short, but I think it lays out a good primer for how to think about content as a designable thing — along the way inadvertently showing parallels to other design processes we lionize in the UX world (e.g. design thinking, user-centered design). It’s a must read for anyone serious about making user-friendly, user-focused content.”

Dylan E Wilbanks

“Sarah, I just read your book “Content Design.” Wow. Concise and useful. Loved the layout (especially the large-print pages). Liked the Nice Green Energy example.

Easy to read and understand. Applicable to my job.

I think you re-wrote the rules for creating a book about user-centered content.

Thank you.”

Jo Marsicano


“Content Design show you how to approach web content, from initial discovery to putting words on the screen.

A great introduction to writing and wrangling content for the web. It provides good strategies for defining the problem, and doing discovery and user research. It makes it clear that a whole lot of work needs to happen before you get down to tackling the words on the screen. But it gives some good advice for web writing too. And because this work happens in teams, it also discusses collaboration throughout the process. I’m a web content writer and editor, and this has become an important part of my professional library.”

Mike Lim