Content Design London

We are a content design consultancy.

We apply user-centred techniques to create interfaces, written content and publishing strategies that work.

Founder Sarah Winters (was Richards) defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. In the decade since, we’ve worked with large and small organisations across the private and public sectors to change the way they think about content.

Our purpose is to transform how your products and services are understood by your users, by automation, and by the world.

Training

We train content professionals at all experience levels.

We've run courses in the UK, USA, Australia and the Netherlands.

  • Content strategy
  • Content design for comms
  • Accessible content
  • Writing for the web
  • User-centred content design
Upcoming public courses

Due to coronavirus all our training will be held remotely until further notice.

Enquire about training

Due to coronavirus all our training will be held remotely until further notice.

Coaching

We coach and mentor teams and individuals throughout complicated projects. Typically this consists of a regular hour Google Hangouts or Skype, where we spend time understanding your content strategy and design problems, and help you find ways towards a solution.

Enquire about coaching

Due to coronavirus all our training will be held remotely until further notice.

The Content Design Book

The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.

Buying options

£14 + shipping

Buy the book from Amazon

£14.95 + shipping

Latest blog posts

Working remotely: one team in 12 rooms making sense of it all

The Content Design Academy is a 14-week course where students work on a real-life project. 2020 was the year when we all had to learn to work remotely. Here students from the Content Design Academy share their experiences of working together in a group with people from 9 countries and making sense of the spider web that is content design.

By Orla Doherty, Jenny McIvor, Emma Challinor, Nadin Rayya, 4 December 2020

Content Design Content process

Content designers are digital ethnographers

The Content Design Academy is a 14-week course where students work on a real-life project. This year we ran it remotely. 3 students from this year’s Content Design Academy talk about their work around getting to know the user and making information accessible for them.

By Paul Cannon, Rachel Jennings, Claudia Müller, William Caston Cook, 30 November 2020

Content Design Content process

Readability Guidelines

The content Readability Guidelines are a global, collaborative project to develop a universal style guide, based on usability evidence. They're used by teams all over the world, from Parkinsons UK to the Digital Transformation Agency in Australia.

They can help you

  • inform a style guide,
  • get direction on a style point,
  • show evidence when pair writing with a stakeholder,
  • defend a content style decision in a client meeting.