Content Design London

We are a content design consultancy

We apply user-centred techniques to create interfaces, written content and publishing strategies that work.

In the early 2010s, Sarah Winters (was Richards) and her award-winning content team at the Government Digital Service looked to user-centred design techniques to transform their content. The team used this new approach to set out a system of content design in the UK Government’s content. In the decade since, we’ve worked with large and small organisations across the private and public sectors to change the way they think about content.

Our purpose is to transform how your products and services are understood by your users, by automation, and by the world.


We help you figure out what content you need, why you need it, and how to get there. Find out more about how we can transform your business.

Get in touch

to start the conversation


We coach and mentor teams and individuals throughout complicated projects. Typically this consists of a regular hour Google Hangouts or Skype, where we spend time understanding your content strategy and design problems, and help you find ways towards a solution.

Enquire about coaching

(due to coronavirus all our coaching is being held remotely until further notice)


We train content professionals at all experience levels.

We’ve run courses in the UK, USA, Australia and The Netherlands.

  • Content strategy
  • Content design for comms
  • Accessible content
  • Writing for the web
  • User-centred content design
Upcoming public courses

we currently have options to attend the course via Zoom as well as in person.

Enquire about training

we currently have options to attend the course via Zoom as well as in person.


Many talented content people are missing out on content design work because they don’t have the right ‘hands-on’ experience. We are changing that. Read more about the Academy

Book your place

Course starts 06th of September

Content Club

Content design club is a way for content people around the world to connect, share experiences, and offer support to each other.
Find out more

Sign up to our newsletter

to hear about any content club news.

Training for companies

Speak your customers’ language

Find out how we can train your team to create content that meets your audience’s needs.

About our tailored training

It doesn’t matter how big or small your organisation is. Content Design London (CDL) can train your team to create user-centred content on a workshop or CPD-certified training course.

Unlike designers and developers who can choose from a large range of courses and degrees, most content designers still learn on the job.

We’ve worked with clients around the world, across the public and private sectors, to run courses in UX writing, content design, strategy and accessibility.

Get in touch

to start the conversation

The Content Design Book

The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.

Buying options

£16.99 + shipping

Buy the book from Amazon

£16.99 + shipping

Latest blog posts

Now open: Working in the open

From today, you can book a place on CDL’s newest training course: Working in the open. My name’s Giles, I run my own business as well as working alongside CDL on various projects. I’ll be the tutor and I have to say up front: I’m already quite excited.

By Giles Turnbull, 5 August 2022

Content Process

Readability Guidelines

The content Readability Guidelines are a global, collaborative project to develop a universal style guide, based on usability evidence. They're used by teams all over the world, from Parkinsons UK to the Digital Transformation Agency in Australia.

They can help you

  • inform a style guide,
  • get direction on a style point,
  • show evidence when pair writing with a stakeholder,
  • defend a content style decision in a client meeting.