Convince your boss to get rid of the jargon
The following guest blog post is written by Victoria Macdonald – Investment Manager and Co-Founder at Manorbridge Investment Management.
By Victoria Macdonald, 16 April 2021
We are a content design consultancy.
We apply user-centred techniques to create interfaces, written content and publishing strategies that work.
Founder Sarah Winters (was Richards) defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. In the decade since, we’ve worked with large and small organisations across the private and public sectors to change the way they think about content.
Our purpose is to transform how your products and services are understood by your users, by automation, and by the world.
We train content professionals at all experience levels.
We've run courses in the UK, USA, Australia and the Netherlands.
Due to coronavirus all our training will be held remotely until further notice.
Due to coronavirus all our training will be held remotely until further notice.
We coach and mentor teams and individuals throughout complicated projects. Typically this consists of a regular hour Google Hangouts or Skype, where we spend time understanding your content strategy and design problems, and help you find ways towards a solution.
Due to coronavirus all our training will be held remotely until further notice.
The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.
Read more about The Content Design Book
The following guest blog post is written by Victoria Macdonald – Investment Manager and Co-Founder at Manorbridge Investment Management.
By Victoria Macdonald, 16 April 2021
“Content design uses information to solve needs. Content marketing uses storytelling to increase conversions”
By Clare Reucroft, 30 March 2021
The content Readability Guidelines are a global, collaborative project to develop a universal style guide, based on usability evidence. They're used by teams all over the world, from Parkinsons UK to the Digital Transformation Agency in Australia.
They can help you