We apply user-centred techniques to create interfaces, written content and publishing strategies that work.
Founder Sarah Winters (was Richards) defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. In the decade since, we’ve worked with large and small organisations across the private and public sectors to change the way they think about content.
Our purpose is to transform how your products and services are understood by your users, by automation, and by the world.
We help you figure out what content you need, why you need it, and how to get there. Find out more about how we can transform your business.
to start the conversation
We coach and mentor teams and individuals throughout complicated projects. Typically this consists of a regular hour Google Hangouts or Skype, where we spend time understanding your content strategy and design problems, and help you find ways towards a solution.
(due to coronavirus all our coaching is being held remotely until further notice)
We train content professionals at all experience levels.
We’ve run courses in the UK, USA, Australia and The Netherlands.
(due to coronavirus all our training is being held remotely until further notice)
(due to coronavirus all our training is being held remotely until further notice)
Many talented content people are missing out on content design work because they don’t have the right ‘hands-on’ experience. We are changing that. Read more about the Academy
New course starting April 2021
Content design club is a way for content people around the world to connect, share experiences, and offer support to each other.
Find out more
The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.
Read more about The Content Design Book
This year’s Content Design Academy project with the Royal National Institute for Deaf People (RNID) deals with an audience with particular needs: people who are deaf or experiencing hearing loss. We need to understand our users’ emotions, pain points, and goals to deliver targeted, user-focused content. From the user research, we learned:
By Marina Strano, David O'Driscoll and Jasmine Nugent, 9 June 2021
The following guest blog post is written by Alex White. Alex works for the disability equality charity Scope. The charity worked with Content Design London on the readability guidelines around disability.
By Alex White, 5 May 2021
The content Readability Guidelines are a global, collaborative project to develop a universal style guide, based on usability evidence. They're used by teams all over the world, from Parkinsons UK to the Digital Transformation Agency in Australia.
They can help you