Content Design London

We are a content design consultancy

We apply user-centred techniques to create interfaces, written content and publishing strategies that work.

Founder Sarah Winters (was Richards) defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. In the decade since, we’ve worked with large and small organisations across the private and public sectors to change the way they think about content.

Our purpose is to transform how your products and services are understood by your users, by automation, and by the world.


We help you figure out what content you need, why you need it, and how to get there. Find out more about how we can transform your business.

Get in touch

to start the conversation


We coach and mentor teams and individuals throughout complicated projects. Typically this consists of a regular hour Google Hangouts or Skype, where we spend time understanding your content strategy and design problems, and help you find ways towards a solution.

Enquire about coaching

(due to coronavirus all our coaching is being held remotely until further notice)


We train content professionals at all experience levels.

We’ve run courses in the UK, USA, Australia and The Netherlands.

  • Content strategy
  • Content design for comms
  • Accessible content
  • Writing for the web
  • User-centred content design
Upcoming public courses

(due to coronavirus all our training is being held remotely until further notice)

Enquire about training

(due to coronavirus all our training is being held remotely until further notice)


Many talented content people are missing out on content design work because they don’t have the right ‘hands-on’ experience. We are changing that. Read more about the Academy

Apply now

New course starts September 2021.

Content Club

Content design club is a way for content people around the world to connect, share experiences, and offer support to each other.
Find out more

The Content Design Book

The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.

Buying options

£14 + shipping

Buy the book from Amazon

£14.95 + shipping

Latest blog posts

Readability Guidelines

The content Readability Guidelines are a global, collaborative project to develop a universal style guide, based on usability evidence. They're used by teams all over the world, from Parkinsons UK to the Digital Transformation Agency in Australia.

They can help you

  • inform a style guide,
  • get direction on a style point,
  • show evidence when pair writing with a stakeholder,
  • defend a content style decision in a client meeting.