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UK government emergency alerts and emergency communication style hasn't changed in 90 years. The world has. Content design needs to change.
What content designers need to know about how people read on screen. Working memory, cognitive load, scanning patterns and familiar words, and what each one means for the content you design.
Our investigation found inconsistent evidence about who government websites are for, whether they work for disabled people, and how departments measure success.
Google has published new guidance on optimising websites for generative AI features in search.
The fundamentals of content design still apply. Write clearly, structure content well, and keep the technical foundations solid. Most of the AI-specific 'hacks' circulating online don't work.