Founder of the content design movement, Sarah pioneered the standards during her 10-year career with the UK government.
As head of content design for the Government Digital Service (GDS), Sarah created and implemented the content strategy for the GOV.UK website.
After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.
She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.
Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.
Social Media Manager
Ruth is a Content Design London veteran. The first member of staff with Sarah, Ruth is a brilliant mix of organised and creative. Her ruthless attention to detail keep us on track of our digital marketing campaigns but it’s her creativity in the first place that gives our ethos and style life.
Claire is the keeper of the diary and chief administrational organiser for Content Design London. If something needs organising, booking or confirming, then Claire is the person to speak to.
She loves nothing more than dotting i’s and crossing t’s, which when combined with her super-efficiency, ensures that CDL runs smoothly.
Having trained as a journalist, Nigel’s first love was words. His work is now all about creating, or helping others create, user-centred digital content. He’s worked as a content designer in both the private and public sectors and is now a CDL trainer.
Hinrich Von Haaren
Hinrich is one of our content strategists. He believes that all content should result in user action. Hinrich was part of the original GOV.UK team when people were sitting on the floor in an empty office, putting post-its on walls (of course!). He has since worked on a multitude of projects for private companies, government and charities, taking them from identifying user needs to finished content.
Consultant, content design and strategy
Lizzie is a content consultant at Content Design London, where she runs workshops and training courses. She’s previously worked at GDS and has 15 years’ content experience in the charity, public and private sectors. She is motivated by creating user-focused, inclusive content design and is currently coordinating research for the collaborative Readability Guidelines project. She also writes content UX articles for Prototypr and Digital Drum and has created a set of writing for web best practice tip cards.
One of the GOV.UK team from the early pre-launch days, Cass has been creating user-centred content ever since. She has worked extensively with government, charities and private companies to transform their content. Cass covers the whole process, from identifying user needs to designing user journeys and creating finished content.
Business Planning and Development
Mark supports Sarah with business development, strategy and planning.
Having trained as a copywriter (where he first met Sarah way back in 1994), Mark launched his own communications agency in 1999.
Initially focusing on PR (Mark is an accredited CIPR practitioner), he has specialised in working with organisations that make a positive impact. He enjoys focusing on charity, healthcare and sustainable sectors.
Since 2015 Mark has been working closely with a UX designer to develop his own practice and create user-centred content. He likes nothing more than finding a solution to a customer pain point!