Speak your customers’ language
We help you figure out what content you need, why you need it, and how to get there.
Content is very specific to each organisation. So are the challenges around producing and managing it. Together with you we develop ambitious but realistic content solutions from short sprints to long-term projects.
How good content helps you
Some facts about content:
- 73% of people decide to buy something after reading the headline,
- more than 65% don’t reach the bottom half of your page,
- there are 13.9 million people living with a disability in the UK with a spending power of £249 billion a year.
Clear content that’s easy to understand shows that you care about your audience. You value their time. You talk to them in a language they understand. You don’t expect them to spend brain power on translating your messages into their words. You treat them with respect.
Good content benefits your organisation. People will engage with you more and they will come back. When you meet their goals in the first place, there’s no need for negative contact like phoning the helpline.
Good content and a clear strategy helps your audience take action. This helps you achieve your business goals. Good content translates into earnings and cost savings.
We work closely with you to find the best strategy for your content.
How we do that:
- Understand your situation, your team, your content issues.
- Find the right way to approach the issues - analysis, workshop, roadmap.
- Work with you on the solution.
- Fine-tune the solution so you can run with it after we leave.
How we can work with you
The way we work with you depends on the content issues you want to solve.
Here are some things we do:
- content strategy to set the direction of future content,
- content sprints to solve a specific problem,
- content ecosystem analysis,
- content audits,
- content roadmaps,
- workshops like journey mapping, identifying user and business needs, workflow and governance,
- content design and content strategy training,
- comms planning to embed content strategy into your organisation.
The influence these processes may have on other organisational ways of working is intriguing to speculate on. I can imagine this will be influential in ways we’re not quite able to tell yet.Dan Smith, BFI
Talk to us about how we can help
We've worked with clients of all sizes from around the world, and across the private and public sectors.
to start the conversation