Content Design Fundamentals
Take the UK’s leading course in content design. In this 2-day foundation course, you’ll learn how to find out about your users, understand their behaviour, and create content that meets their needs.
You’ll learn from practising content designers and earn a CPD-accredited certificate. The course is taught online and streamed live from the UK.
This course was previously named Foundation in Content Design.
Why content design matters
Content design helps people and organisations achieve their goals by creating product and service content that aligns with how people:
- process information,
- understand it,
- act on it.
It starts with learning about users and their needs, the language they speak and the context they consume information in. This approach helps to build trust and brand loyalty with users, and it will save your organisation time and money.
Who the course is for
You should be new to content design or want to improve your skills. The course will support you in making a career change to content design or growing your skills in a role, such as:
- UX writer,
- content writer,
- content specialist,
- copywriter,
- digital marketer.
Choosing your course type
We offer 2 types of courses to fit people's learning styles:
- Our classroom-based courses are live and let you interact with a trainer and other students.
- Our self-paced courses are pre-recorded, so you can learn when it suits you.
Pick the style that suits you to get the most out of your learning.
What you’ll learn in the classroom course
Building on Sarah Winters’ book, this course gives you the chance to go through the stages of designing a piece of content on a topic of your choice. You’ll learn how to carry out desk research, understand it, and use this information to make decisions based on data and evidence.
At the end of the 2 days, you’ll be able to:
- understand how users think, talk and act,
- explain what your users want,
- visualise the journeys users take,
- organise content across channels to support their journey,
- understand how people read,
- structure information to match how people behave online,
- create user-centred content,
- improve content by working with other people.
Who teaches the course
The course trainers are practising content designers who work across a range of projects and sectors. From pharmaceuticals to local councils, our trainers bring a wealth of knowledge and expertise into leading the course.
How you’ll learn
Our courses are taught in small groups of no more than 16 people. You’ll complete individual exercises, do group work and take part in discussions with people from different industries.
You’ll also get feedback and support from our experienced trainers.
What you’ll get
You’ll earn a CPD-accredited certificate. The CPD standard of training quality is recognised by globally reputed organisations and brands.
You’ll also get your choice of one of these books for continued learning:
- Content design, second edition by Sarah Winters and Rachel Edwards,
- Content Transformation by Hinrich von Haaren.
What our students say
I recommend this course no matter where you are in your content journey.
This is one of the best training courses I've been on. The material was really well thought out and presented, the tutors were excellent.
You'll learn lots of cool things! And get a fantastic grounding in content design and what it means.
Where and when the course happens
The classroom course is taught online using Zoom. It starts each day at 10 am and finishes at 4 pm (UK time). On both days, we have a morning break and an afternoon break, and 1 hour for lunch.
What you’ll need for the course
You’ll need:
- access to Zoom,
- a good internet connection,
- an up to date web browser,
- a webcam,
- a Google account to log in to Google Docs.
Look at our course calendar
Train your team
We can also bring this course to your organisation. If you are interested in learning more, please contact learning@contentdesign.london.