Content Design London

The Content Design Book

The book is a short, lively and practical introduction to content design. Using real-world and imagined examples, it steps you through the content design process, explaining everything along the way.

Buying options

£16.99 + shipping

Buy the book from Amazon

£16.99 + shipping

In the early 2010s, Sarah and her team at the Government Digital Service looked to user-centred design techniques to transform their content. The team used this new approach to set out a system of content design in the UK Government’s content. In this book, Sarah explains what “content design” really means, and shares how to put it into practice in your organisation.

This book is short, lively and practical. Using real-world examples and imagined examples, it takes the reader through the content design process one step at a time, explaining everything along the way.

What’s in the book

  • Foreword by Kristina Halvorson
  • Introduction
  • Chapter 1: Why content matters
    How content has changed recently, different types and what content design is.
  • Chapter 2: The science of reading
    How we read, including eye fixation zones, memory and typography.
  • Chapter 3: Content discovery and research
    Discovery is a technique to find out more about your audience, including how they speak and think, which channel they are on and what they need.
  • Chapter 4: User stories and job stories
    There are 2 techniques for producing content in an agile environment. Both help you to produce really sharp, on-target copy. Whoever your audience is.
  • Chapter 5: Bringing your organisation with you
    Most of us don’t work alone. If we want good content, our organisation needs to understand why we do what we do. This chapter is about managing tricky stakeholders.
  • Chapter 6: Designing content
    Understanding how to display information the way the audience wants it at the time that they want it is the fastest way to successful content
  • Chapter 7: Writing content
    Learn how to correctly use headings, writing and punctuation, plain language, emotional language and images for usability and accessibility.
  • Chapter 8: Pair writing
    This technique can help speed up content production and sign-off. Pair writing with peers and stakeholders can take you a long way to faster content production.
  • Chapter 9: Crits
    A ‘crit’ is a nickname for a critique of work. It is to move the product forward, build teams and work on style guides. It is never about the person; it’s only about the work.
  • Chapter 10: Finished pages
    Throughout the book, we have used an example of a fictional company so you can see all the advice and guidance in action. Here, you’ll see the finished content.