Content Design Fundamentals: Study in your own time

In this course, you’ll learn how to find out about your users, understand their behaviour and create content that meets their needs.

You’ll hear from the founder of content design Sarah Winters and earn a digital badge. With access to the course for 12 months, you can complete it in your own time.

This course was previously named Foundation in Content Design.

Why content design matters

Content design helps people and organisations achieve their goals by creating product and service content that aligns with how people:

  • process information,
  • understand it,
  • act on it.

It starts with learning about users and their needs, the language they speak and the context they consume information in. This approach can help build trust and brand loyalty with users, and it will save your organisation time and money.

Who the course is for

You should be new to content design or want to improve your skills. The course will support you in making a career change to content design or growing your skills in a role, such as:

  • UX writer,
  • content editor,
  • content writer,
  • content specialist,
  • digital marketer.

Choosing your course type

We offer 2 types of courses to fit people's learning styles:

Pick the style that suits you to get the most out of your learning.

What you’ll learn in the self-paced course

Building on Sarah Winters’ book, this course gives you the chance to go through the stages of designing a piece of content. You’ll learn how to carry out desk research, understand it, and use this information to make decisions based on data and evidence.

Read the video transcript

The 12 course modules include:

  • What is content design,
  • Discovery – how users speak,
  • Discovery – how your users think,
  • User journeys,
  • User needs,
  • Acceptance criteria for user needs,
  • Content behaviour,
  • Content formats,
  • How we read,
  • Voice and tone,
  • Content accessibility,
  • Reviewing content.

Who teaches the course

The course is taught by Sarah Winters and Hinrich von Haaren.

Sarah Winters is the founder of Content Design London and the author of the book Content Design.

Hinrich von Haaren is the author of the book Content Transformation.

How you’ll learn

When you buy the course, you get access to it for 12 months.

You’ll work on your own topic to design and write a piece of content. There are:

  • 12 video modules (includes captions and transcripts),
  • exercises,
  • worksheets.

We estimate it takes around 20 hours to complete the course.

What our students say

It gives you so many tools and so much confidence to know you’re ‘doing content design right’.
Very simple format. Gets to the point quickly. Only the good stuff.

Look at our course calendar

List of upcoming courses

Train your team

We can also bring this course to your organisation. If you are interested in learning more, please contact learning@contentdesign.london.