Jack Garfinkel

Find out where your service content isn’t working using web analytics

A service is something that helps someone to do something. If a service has a website, finding the pages or screens that are prompting people to ask for help means you can plan what content to improve.

Is your advice content working?

Good advice content helps people to do, get or know something. But how can we show our advice content has actually done that? Using metrics and analytics can show when advice content is working and when it might need some help.