Read our blog posts on artificial intelligence (AI). You'll learn what it is and how to use AI tools in your content design work.
Google has published new guidance on optimising websites for generative AI features in search.
The fundamentals of content design still apply. Write clearly, structure content well, and keep the technical foundations solid. Most of the AI-specific 'hacks' circulating online don't work.
Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.
Without content strategy and governance, AI amplifies existing gaps in how people, processes and technology work together.
For years, content professionals have asked us: what comes after learning the fundamentals? How do I move into strategy or leadership? The Content Design Academy is our answer. It’s a flexible programme designed to help you build the skills you need at every stage, from getting started to leading change. You can take just one or follow the full pathway.
GenAI tools are already here, and content practitioners are being asked to use them now. Not next year, not when the technology matures—today. While these tools come with serious challenges around copyright, environmental impact, and bias, ignoring them isn't an option. Instead, we're choosing to engage critically, helping practitioners understand how to use GenAI responsibly and navigate the messy reality of working with these tools.