Read our blog posts on user research methods. You'll learn about the methods you can use in content discovery to research your audience.
It’s easy enough to tell content people to do user research. We understand its role and importance in helping create better content. But one challenge content people might face is how to do valuable research when they don’t have access to many resources.
This guest blog post is written by Ian Ansell. Here he talks about how cluster coding is a really great way of grouping large datasets and visualising data, and you can use this approach to guide your content decisions.