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17 tips to get content people in the room, for non-content people
You’ve figured out that content design and strategy is not just words. And anyway you’ve realised you are not able to write those, in a concise, scannable, user-friendly, plain English way either. Maybe you’ve been following the #ContentDesign hashtag or you’ve read...
read moreSEO and content design at Confab
This blog post is 1189 words long. If that's too much for you, the summary is: Search Engine Optimisation (SEO) to get traffic alone can cause pain. Be useful or get off the internet. Look at this presentation: SEO and content design: Integrating user-centered search...
read moreReadability Guidelines May 2019 update by Lizzie Bruce
So we’re halfway through May already, where has the year gone? Well, we’ve been making progress with the Readability Guidelines project. Read on. We went live In March we launched the new Readability Guidelines wiki. It includes advice, explanations and examples based...
read moreContent Design for marketers by Ruth Gilbey
How I learnt about “good” content marketing from a content designer, well actually the person who invented Content Design.I’ve been working with Sarah Richards since 2016.When we were introduced by Digital Mums I didn’t know who Sarah was or what Content Design was. I...
read moreAlpha is for learning, beta is for doing by Hinrich von Haaren
In a recent content alpha and beta with the Law Society, we discovered how you can change your processes and content formats while producing a block of new content. Getting content transformation on its way The Law Society - the professional body for solicitors - is...
read moreApril Meetup
Last night was our first meetup. Here’s how it went. How to use journey mapping to breaking down silos. Journey mapping is when you take a task and lay out all the steps your audience will go through to complete that task. We invite marketing, legal, comms, content,...
read moreBeing a part of something big by Karin Tang
Change is something that we fear or resist. However, with change, we discover and innovate many great things like the Readability guidelines project. Have you heard about it? Well if not, you are definitely missing out. The project was set up by the “Queen of...
read moreCreating a collaborative and evidenced content style guide by Lizzie Bruce
Originally posted on Gather Content January 2019 Imagine an open wiki with universal guidelines for inclusive content style. Evidenced, and iteratively updated. Well for the last 10 weeks I’ve been working on Sarah Richards’ collaborative Readability Guidelines...
read moreWhy do tables make content less accessible? by Lizzie Bruce
This article stems from a tweet I almost sent… I’d been trying to find clear reasons explaining why tables are not an accessible way to present content, except data. I know they’re not, but the person I needed to convince wanted external proof, and a more detailed...
read moreCDL’s January 2019
Last week, we had a team meeting. Whilst this is not earth-shaking news, there are some things that might interest you so we thought we would blog about it. 1. On Twitter, we are now @ContentDesignLN We changed this because we are now an established team and credit...
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