Blog
Content Design London club
We were planning to launch this club in April. Given everything going on right now, we wondered if it was the right time. We went out to social media and asked. Mostly, people wanted to know more, so this post is it. The point of a content club Through our content...
Communicating clearly
This blog post is about communicating at a difficult time. You'll note that I am not using the cor-word, the pan-word, or the abbreviation with 19 in it. This is because I want to keep this post out of search results. I don’t want people looking for health advice to...
Content Design London courses and the virus
Given the current global health situation, we are moving all our courses to a webinar format. UK courses April attendees: We've already emailed you and will be in touch with further details about the online course. A trainer will lead this course as a webinar over 2...
Content Design Academy – why you might consider it
Considered questions on the Content Design Academy, by Clare Reucroft Doing the Content Design Academy is a big decision. You’ve got to show up, have your brain switched on for two (more) hours after work, for 14 weeks, and do homework most weeks. To put it bluntly,...
CDL research series: SafeLives, introduction
Warning: this post talks about domestic abuse. National Domestic Abuse helpline: 0808 2000 247 (or 999 if you are in danger). We are researching an end-to-end content design project for the charity SafeLives. Meeting hidden user needs Last year I spoke all over the...
Value of content design to your business
This is a work-in-progress research paper. We are opening it up for collaboration on 20 February, 2020. We will update and amend periodically. Introduction What is content design and how can it help your business? In brief, you need someone with the right skills to...
2019/2020
2019 was brilliant. We’ve: trained over 500 people across 4 countries, moved our course to Australia, worked with companies like Office of National Statistics (ONS), British Red Cross, Hilton, UKRI, Equiniti and Which?, donated 147 number of trees to our usabilitrees...
Our first Content Design Academy
How it went, what we learned, what we will change From September to November 2019 we ran our first content design academy. For 12 weeks 18 students worked through a content sprint. For this, we partnered with the charity Action Duchenne that helps families with...
What is content design?
Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. “It's about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.”...
Hidden decisions: why we need content to rebuild trust in technology by Jo Schofield
More and more, we can get information wherever and whenever we need it. Interfaces surround us. They’re our assistants, collaborators and companions. They give us recommendations, information and jokes; breaking news, restaurant recommendations and history lessons;...